About

F&I needed a future. So we built AiAuto.

For decades, F&I has been constrained by location, staffing, and outdated processes. Deals slowed down. Opportunities were missed. And dealers were forced to choose between control, scale, and customer experience.

Our mission

To bring the auto industry into the modern era by giving dealerships 
a unified platform that delivers control, clarity, & competitive advantage.

Future

Technology designed for what’s coming, not what’s fading.

Flexibility

Operational models that move with your business, not against it.

Freedom

The power to execute seamlessly online, in-store, or anywhere in between.

Built by People Who Care About the Experience

We are not just another automotive software company. We bring together operational and technology expertise to make the car-buying experience better for everyone.

Clarity

We operate with openness and transparency, so everyone understands the process and can move forward with confidence

Trust

We earn trust by removing friction, eliminating hidden steps, and doing what we say we will do.

Balance

We build systems that create efficiency for dealerships, transparency for customers, and time back for professionals

Intention

We don’t build technology for its own sake, every advancement serves a clear purpose: improving the human experience.

Leadership team

Leadership

Michael LaMotta

Co-founder & CEO

Jean Carlos Castro

Co-founder & CTO

Charlie Smith

VP of Operations

Jon Cardadeiro

Director of Engineering

Raph Valent

Director of Sales

Join the Movement.

Let’s build the future of automotive retail together. Explore open opportunities and build the future with us.

F&I needed a future. So we built AiAuto.